In this masterclass, we will show you how to unlock the full potential of your website by strategically optimizing the Customer Experience (CX). You'll learn how to identify frustrations on your site and turn them into actionable improvements.
Understanding Frustrations: Discover which elements of your website are blocking users and how to overcome these barriers through better UX.
KPI Alignment and User Intent: We’ll show you how to align your internal KPIs and business goals with the real needs of your users.
Practical Example with amasol Website: Using real data from amasol, you’ll get insights into analysis with Contentsquare and learn how to apply these findings directly.
Decoding User Behavior: Get a clear idea of how visitors navigate your website, where they encounter obstacles, and which elements cause frustration.
Concrete Actionable Recommendations: Together, we’ll develop ideas to improve the Customer Experience and move your business forward.
This masterclass is designed for anyone who wants to go beyond simple monitoring and aims to implement targeted optimizations along the Customer Journey. Let’s turn your website into a user-friendly and successful experience!
Please bring your laptop or tablet/iPad to this masterclass. We’ll be using the tool Miro to create a board that you can take with you afterward.
* Please note that this masterclass will be held in German
Who is Ulrike Thunack?
Ulrike Thunack brings over 15 years of experience in traditional marketing and has specialized in website optimization, digital Customer Experience (CX), and digital marketing for more than 10 years. For over 8 years, she has worked intensively with Contentsquare and has fully implemented the tool in two companies. As a Contentsquare expert, she has the ideal qualifications to support businesses in analyzing and optimizing their digital Customer Experience.
Throughout her career, she has worked with companies such as the Avis Budget Group in the UK, HRS in Cologne, and the HABA Familygroup in Berlin. She has led international teams, overseen platform migrations, and successfully built marketing teams. With a passion for metrics and data, she consistently focuses on user intent and Customer Experience to identify efficiency opportunities and make optimal use of resources.
The partner's of the BizOps Forum masterclasses 2024
